Hey everybody! My identify is Kalie Wolfe, and I’m the vocalist of the band RIVALS and the proprietor of Ridgeline Media graphic design and I am right here to let you know about 5 Issues a Graphic Designer For Bands Ought to By no means Do.
I initially began Ridgeline Media as a way to create revenue in the course of the low season as a touring artist with RIVALS, working as a contract graphic designer promoting pre-made designs – however quickly discovered myself inundated with requests for customized work.
Since founding my enterprise in 2016, Ridgeline Media has created designs for high-tier purchasers reminiscent of Bowling For Soup, Falling In Reverse, Kodak Black, The Pink Jumpsuit Equipment, BlackCraft, Lil Xan, Diamante, (hed)p.e., and plenty of extra.
When it got here to the artwork aspect, I had been drawing my complete life however by no means actually thought I’d make a profession out of it till I began RIVALS. I’ve been doing graphic design outdoors of my very own band and have had the pleasure of bringing different artists’ visions to life.
Immediately I’ll determine 5 issues your band’s graphic designer ought to NEVER do when bringing your imaginative and prescient to life. I really feel as if a few of these would possibly really feel a bit apparent, however to those that don’t know or are new to the artwork aspect of music, I hope these information you towards ensuring you’ve a optimistic working relationship.
RIVALS, “Darkish Matter”
By no means Present Free Work or Grossly Low cost Your Price
I really feel as if this may appear harsh as all of us are on a price range, however just like musicians, numerous graphic artists cost what they cost as a result of they really feel as if their time and work is definitely worth the price ticket. Designers spend years and years perfecting our craft; if we wish to cost $500 for a fee, decreasing the speed to $150 is simply plain degrading – and can most likely get your consumer’s design thrown to the underside of the work pile. Sure, negotiation occurs and you could work out a small low cost or worth discount – however graphic designers additionally have to eat and pay lease – if a band is hiring a designer for a fee however not paying sufficient for his or her time, they might not like what they get. The saying “you get what you pay for” is correct on the subject of good design.
A graphic designer’s work is valued by their time and expertise, and you could not be capable of present work you’ll be happy with should you really feel rushed or cheated in your fee. Chances are you’ll even battle to seek out motivation or inspiration on the undertaking. Respect your self and the worth of your work. You don’t want to just accept each fee request and it’s okay, which truly brings me to my subsequent level…
By no means Ghost on the Dialog
It’s OKAY should you can’t settle for a fee! Please don’t ghost or drop the dialog on anybody. This trade may be very small, and also you by no means know when you’ll cross paths with an artist once more, or they arrive again with a greater price range and thought of what you’ll be able to present. A easy, “Hey, sadly, that may be a bit out of our worth vary” or “Hey, sadly after we chatted, I don’t suppose I’ve the time to satisfy your wants inside your price range,” goes a good distance! A easy response additionally lets the opposite individual know to not repeatedly badger you with follow-ups.
Plus, you actually by no means know when a consumer would possibly simply actually like what you are doing and work out a method to meet your worth! (However as soon as once more, don’t enable them to haggle the worth an excessive amount of). Be aware of your time, and be sure to are compensated pretty.
By no means Shoot within the Darkish (with concepts)
I want I might add this greater than as soon as. Do NOT simply begin the work with out having some type of thought, idea, and even most well-liked colours and fonts from the band. The band ought to be coming to you with some kind of thought or perhaps a Pinterest board of different concepts which can be impressed by their music, model, model, and basic vibe. As a lot as I really like taking pictures at the hours of darkness (..Not!) it is not possible anybody will like the primary idea with none context into what the band has visualized for his or her work. So for the sake of everybody’s time, be sure to are supplied some kind of idea, thought or inspiration.
There’s something about with the ability to see the model my consumer goes for that brings inspiration to me as an entire! In case you are actually caught, strive asking for the track or album that you’re making an attempt to fee for in addition to lyrics. The extra info you get, the extra inspiration you’ll find. Do your finest to ask for these particulars from the band at a minimal earlier than beginning the work:
Normal thought or idea of design
Track or album hyperlink
By no means Begin Work With out A Deposit
I do know, it sounds customary to some…however for individuals who don’t perceive why a graphic designer ought to require deposits, let me clarify. For instance you’re approached to fee an album cowl; you begin mentioned artwork with no questions requested aside from an agreed-upon price ticket to be paid on the again finish. Then, you spend 10 hours placing a primary draft collectively and ship it for assessment…however the band then tells you they don’t like your model and are transferring ahead with one other artist.
A deposit would have lined on a regular basis spent on the primary draft of your work (10 hours); however with out one, you’ve now wasted priceless time to make no cash, and presumably have your work circulating across the web with no protections. Deposits cowl an artist’s time and safe the time to work on a fee basically, and so they defend us from freely giving free work.
By no means Rush By means of the Undertaking
I get it; your consumer is worked up, they need the work quick as a result of they wish to launch their music quick…however an excellent designer usually will set a timeframe of how lengthy a design ought to take. Be open and trustworthy along with your consumer, and talk how lengthy you could full a primary draft. Keep on with the timeline that you realize you’ll be able to work inside, attempt to keep away from distractions, and don’t rush by your undertaking or really feel intimidated by your consumer to satisfy an unreasonable deadline.
Artwork takes time, and bringing your imaginative and prescient to life takes time. Permit your self and your consumer the time to speak, assessment a number of drafts and revisions, collect suggestions, and collaborate on enhancements.
Because of Kalie Wolfe for these must-know suggestions for anybody working within the graphic design discipline with aspirations to accomplice with musical artists. Or with no matter else you could be doing in graphic design, these will all certainly be useful in your individual profession.
Observe RIVALS on Instagram, TikTok, Twitter, Fb and Spotify. Get your copy of their 2021 album ‘Unhappy Seems Fairly To Me’ right here and head right here to view the entire band’s upcoming tour dates. Go to the Ridgeline Media web site to see the corporate’s portfolio and study extra.
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