Numerous artists query what the advantages of getting an internet site are when social media permits for thus many alternatives to attach with each an viewers and others within the trade. Whereas I might agree that social media has modified the sport to some extent, there are undoubtedly some vital causes that you must nonetheless have an internet site – and explanation why you must have a GOOD web site!
Visitor submit by Ross Barber-Smith from electrickiwi.co.uk
- By proudly owning your area title, you’re defending your model and also you’re additionally displaying a stage of funding and professionalism. Having your personal web site reveals that you’re devoted to your craft and it seems to be far more skilled than offering a social media hyperlink, particularly with regards to connecting with others within the trade. If you consider it, nearly all of respected companies have an internet site – and as a musician or band, you might be additionally a enterprise, so showcase that!
- It gives a possibility for sturdy branding and making the appropriate first impression. Visually, your web site presents an amazing likelihood to replicate your sound in a visible method, in a method that social platforms don’t. Social media completely has its place, however your web site is the place you’ll be able to showcase your work in a much more centered method, with out distractions. Robust images or paintings will set the tone and may inform individuals precisely who you might be straight away.
- It’s the one place on-line you’ve got full management over your messaging and content material, and also you’re not counting on pleasing an algorithm to get that content material seen. Social media platforms come and go, so it’s vital that you’ve got a relentless presence on-line that YOU personal. And in case you are rising a mailing listing, you’ve got a constant method of reaching individuals if social media platforms fall out of favour, or find yourself disappearing.
- Talking of mailing lists… the signup kind to your listing ought to function in a outstanding location. Accumulating electronic mail addresses out of your viewers is so vital, particularly as attain on social platforms is lowering until you’re keen to spend on promoting. Having a method of reaching your viewers straight is extremely beneficial and must be part of your total on-line advertising technique. When you can provide some form of unique content material as an incentive to enroll, even higher! That may very well be a video solely accessible to subscribers, acoustic or various takes of your hottest songs or something that folks can’t get anyplace else. Your newsletters ought to assist individuals to get to know you higher and turn out to be extra invested in your story, in addition to a device to advertise new releases, tour dates and new merch.
- Your web site can (and SHOULD) be a hub for your whole exercise on-line. Ship individuals to your web site for something they want, and hold sending them there once you launch new music, new movies, or new merch. Folks within the trade ought to be capable of use your web site for all of their skilled wants (reaching out for bookings, getting your newest property for press and so on) and your viewers ought to be capable of use the web site to search out out extra about you, discover your newest releases, be a part of your mailing listing and buy your merch.
- Merch is one other enormous a part of any artist’s web site. Promoting merch provides your viewers one other solution to help you and provides you a motive to continually ship individuals again to your web site once you add new merchandise or run particular affords. Nowadays you don’t have to go down the normal route of buying a whole bunch of things upfront and hoping they promote – now you should use print-on-demand companies reminiscent of Printful to cut back the chance of paying loads upfront, and you too can experiment to see what merchandise are standard.
Some closing ideas…
Your web site ought to look nearly as good as you sound, and since each artist is completely different, I consider your web site must be customised and tailor-made to replicate who you might be as an artist. Notion is an enormous issue within the music trade, and it’s vital that you simply’re showcasing your self as professionally and successfully as doable.
When you’re fascinated with collaborating on a brand new web site to your music, or music-related enterprise, I’d love to listen to from you. Get in contact at electrickiwi.co.uk
Photograph by Hal Gatewood on Unsplash
