Montogmery Alabama is the hometown of CEO Absolutely Loaded and Fatt Macc. It’s a city crammed with historical past – each good and dangerous. The struggles of the deep south, characterised by spirituality, interpersonal heat, and a willpower that’s as fierce as it’s highly effective. There’s been loads of injustice and discrimination, which led Montgomery to be a number one mild within the US Civil Rights Motion. Past all that it’s additionally been the backdrop for lots of artistry over time, so naturally there’s additionally an unimaginable hip hop scene within the metropolis.
‘Spherical The Nook’, the brand new single from CEO Absolutely Loaded, takes that southern aesthetic and imbues it with a lure sound that’s directly soothing and putting, seductive, and imminently accessible. With huge 808 beats, a slithering synth hook, and an nearly cloying environment of steamy magnificence, ‘Spherical The Nook’ doesn’t waste any time in making its level, and delivers its message below 3 minutes.
CEO Absolutely Loaded and Fatt Macc work in tandem on the track, every making wry observations and vibrant feedback in flip, their rhymes and observations matching completely and complementing in tone. Whereas their approaches is likely to be completely different, they nonetheless come collectively of their shared background. They’re each from the identical place, they usually each know in regards to the grind, together with its risks and thrills.
The music video for ‘Spherical The Nook’ takes us to the outskirts of city. A dilapidated outdated home, its white paint chipping away, coated by a cover of bushes. Boards are nailed throughout the doorways and home windows, whereas indicators declare “No Trespassing” from the porch. That is the house for giant enterprise although: CEO Absolutely Loaded and Fatt Macc put on the chains, and flash gear that testify to the work they’re doing and the cash they’re making.
Try the video for ‘Spherical The Nook’ beneath and discover out extra about CEO Absolutely Loaded and his music on-line on his official web site, and right here.
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