INHALER releases the video for present single “If You’re Gonna Break My Coronary heart,” taken from their latest album ‘Cuts & Bruises’. The video, directed by Hugh Mulhern (Fontaines D.C. / Kojaque), takes affect from the Spaghetti Western style whereas leaning closely into AI expertise. Watch the video HERE.
‘If You’re Gonna Break My Coronary heart’ is the third single to be unveiled from ‘Cuts & Bruises’, following the uplifting ‘Love Will Get You There’, and final summer time’s euphoric anthem, ‘These Are The Days’.
The video used innovative AI picture to picture technology to create a visually distinctive & psychedelic impact to the reside motion visible. The band leaned into the tease of the video asking followers to generate AI imagery from in style Midjourney AI bot through their Discord channel.
The band clarify how the rootsy, piano powered ‘If You’re Gonna Break my Coronary heart’ took its inspiration,
“While on tour in America final yr we had been listening to loads of music by a few of the nice American writers equivalent to Bob Dylan, The Band, Bruce Springsteen and many others.
Listening to those artists whereas travelling on huge open highways resonated with us and helped form this tune into making us sound extra like a reside band than we had earlier than.”
‘Cuts & Bruises’ was launched final month turning into Inhaler’s 2nd #1 album in Eire, whereas it additionally charted at quantity 2 within the UK and high 10 throughout various international locations in mainland Europe.
Following a chronic interval of touring, the band’s sophomore album started to take form in Dublin rehearsal house The Nunnery over Christmas 2021, with the 4 band members – vocalist and guitarist Elijah Hewson, bassist Robert Keating, guitarist Josh Jenkinson and drummer Ryan McMahon – writing and rehearsing a brace of recent songs.
“It was simply the 4 of us jamming within the reside room and making an attempt to provide you with concepts on the spot,” says Keating. “Enjoying reside for a couple of months beforehand actually helped form what sort of course we wished to take it in.”
Final month INHALER launched into a offered out run of UK dates earlier than heading to the US the place they’re at the moment in the midst of a month long term of sold-out exhibits together with the band’s greatest present thus far at New York’s Hammerstein Ballroom. They then be a part of Arctic Monkeys on their European tour forward of enjoying their greatest UK headline exhibits thus far at Manchester’s Victoria Warehouse (Might 19th), London’s Brixton Academy (Might 20th) forward of their first look at BBC Radio 1’s Huge Weekend occasion in Dundee on Might 28th. Summer time will see INHALER help Harry Types at Slane Citadel and Sam Fender at St James Park in addition to acting at TRNSMT and Studying & Leeds pageant.