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Jayson Tatum Unveils Signature Jordan Brand Sneaker Tatum 1

artsofs by artsofs
February 20, 2023
in Hip Hop
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Written By D.L. Chandler
, Senior Editor



@dlchandler123

D.L. Chandler is a veteran of the Washington D.C. metro writing scene, working as a journalist, reporter, and tradition critic. Initially freelancing at iOne Digital in 2010, he formally joined the iOne staff in 2017 the place he at the moment works as a Senior Editor for Cassius Life and Hip-Hop Wired. D.L. covers a wide range of subjects together with breaking information, politics, Hip-Hop music and tradition, trend, and Black historical past. He at the moment heads the SPIRIT.ED column for Cassius Life, which focuses on grownup drinks and their historical past.

D.L. has labored previously for MTV Information, Billboard, and several other different publications. His first massive break in journalism got here with the now-defunct Politically Black in 1999, the nation’s first Black political information portal. D.L. is a local Washingtonian and resides within the Better Washington space. @dlchandler123

Follow @dlchandler123

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Jayson Tatum x Jordan Brand ‘Tatum 1’

Jayson Tatum is without doubt one of the most electrifying basketball gamers within the NBA at present, culminating in his being a starter within the 2023 NBA All-Star Recreation in Salt Lake Metropolis, Utah. The St.Louis native unveiled his first signature shoe as a member of the Jordan Model slate of athletes, the Tatum 1, with a design with adults and youthful people in thoughts.

Jayson Tatum, 24, shared his pleasure of getting his personal sneaker beneath the revered Jordan Model providing of sneakers in an announcement. The motivation for the sneaker and its modern design transported Tatum again to his youthful days as he admired different basketball legends and their signature sneakers.

Tatum 1 Jayson Tatum Jordan Brand

“I need individuals to really feel like they will hook up with me,” Tatum mentioned in an announcement. “I bear in mind being a child, strolling into the shop, and in search of the signature sneakers of my favourite gamers. The second I noticed the shoe or put the shoe on, I felt like I used to be in sync and nearer to them in a method. So, I need this shoe to be a bridge between my followers and me to deliver us nearer collectively.”

Tatum 1 Jayson Tatum Jordan Brand

Tatum 1 Jayson Tatum Jordan Brand

Tatum 1 Jayson Tatum Jordan Brand

Tatum 1 Jayson Tatum Jordan Brand

As shared in a press launch from Nike, the Tatum 1 was designed with Tatum’s consolation in thoughts as one of the crucial athletic gamers we’ve seen within the sport in latest instances. With a safe connection to the foot strengthened by a light-weight TPU body, the shoe is surrounded by ground-contact foam that featured an built-in traction sample. The shoe has little or no rubber on the toe and ball of the foot, styled for the way Tatum performs off his forefoot.

By way of the trade-off within the design, the Tatum 1 is the lightest Jordan Model shoe in its huge lineup and in addition homes an uncage Zoom Air bag within the forefoot that gives some bounce again however nonetheless fosters a connection to the court docket ground. The collar of the shoe is padded to help the ankles and the mesh knit higher of the shoe is well-made however gentle in weight.

The Tatum 1 “Zoo” colorway was impressed by Tatum’s younger son, Deuce, and their journeys to the zoo therefore the animal prints on the skin of the sneaker.

The “St. Louis” colorway options the colours of his hometown baseball staff and has “Archer Ave,” the road the place he grew up, stitched contained in the tongue of the shoe.

The “Barbershop” colorway, solely out there in grownup sizes, offers a nod to Tatum’s at all times crisp lineup and fade and the way he feels most assured after a reduce.

Lastly, the “Pink Lemonade” colorway is a salute to Tatum’s favourite beverage.

Different prospers to the shoe are the phrases “Dwelling Proof” on the outer a part of the rubber, which is a hat tip to fellow St. Louis native, Bradley Beal of the Washington Wizards. The phrases “I Simply Didn’t Give up” are positioned on the TPU portion of the outsole, and Tatum has that very same phrase tatted on his calf. The TPU piece additionally options the coordinates of St. Louis.

Tatum 1 Jayson Tatum Jordan Brand

Tatum has typically expressed his deep respect for the late, nice Kobe Bryant, who impressed his all-around All-Star sport. Simply because the Black Mamba impressed him, Tatum hopes to function a beacon for different up-and-coming gamers and all of those that are chasing goals.

“Kobe impressed me to comply with my goals, dedicate myself to my craft, and finally turn into the individual I’m at present. Right now’s youngsters are our future, and considered one of my essential duties is to encourage the subsequent up. Whether or not I get to fulfill them or they’re impressed by me from afar, my hope is that my journey and my story can impression individuals to go after no matter they need in life,” Tatum added.

The Tatum 1 will go to retail on April 7 with the “Zoo” colorway coming in each grownup and child sizes together with the extra aforementioned colorways coming as effectively.

Tatum 1 Jayson Tatum Jordan Brand

Congratulations to Jayson Tatum!

—

Photograph: Jordan Model/Nike





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