A brand new collaboration between SM Leisure and HYBE is coming to gentle.
On April 17, SM Leisure said, “By the second half of this 12 months, we are going to open official communities for every of our artists on Weverse and handle official fan membership providers by means of membership providers to work together with followers in varied methods.”
At present, SM makes use of the personal messenger service DearU bubble to permit artists to speak with followers instantly. By way of Weverse, along with this messaging service, SM intends to offer followers with particular person artist communities, varied media content material, and commerce providers.
With regard to this, SM said, “By way of the coexistence of our personal messenger bubble and the fandom platform Weverse, we’re materializing the fan-centered ‘SM 3.0.’”
SM may even be becoming a member of Weverse Store, a commerce platform the place companies can promote their artists’ albums and merchandise. Sooner or later, albums and merchandise from SM artists will likely be accessible to buy on Weverse Store in addition to the prevailing SMTOWN &STORE and different official on-line shops.
After withdrawing from the acquisition of SM, HYBE agreed to collaborate with SM within the platform sector. At the moment, HYBE said, “The 2 corporations have reached a grand settlement,” however didn’t disclose the precise particulars of their platform collaboration.
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