The world’s first and top-selling black spiced rum model, The Kraken® Rum, emerges from its lair within the depths of the ocean to enter into the gold spiced rum class with a brand new launch. A clean and wealthy liquid, The Kraken Gold Spiced Rum is right here to set THE NEW GOLD STANDARD within the rum class making waves for captains, sailors, and admirals alike.
THE KRAKEN GOLD SPICED RUM: THE PRODUCT
Introducing THE NEW GOLD STANDARD for sipping: a gold spiced Caribbean rum, wealthy past phrases – and maybe the one little bit of lightness the legendary beast, often called “the Kraken,” loves with as a lot ardour as its storied black ink. On the nostril, The Kraken Gold Spiced Rum reveals a candy brown medley of caramel, oak, and banana bread. Flavors of molasses and darkish spice fade into caramelized sugar, with a slight end of toasted oak and vanilla.
“As gold spiced rum events are actually the very best among the many rum class, we’re proud to introduce this new providing from The Kraken, with a taste profile all its personal,” stated Lander Otegui, Senior Vice President of Advertising at Proximo Spirits. “We’re assured that this product might be THE NEW GOLD STANDARD in spiced rum due to its very good style that we all know matches what our customers are in search of.”
A research performed on the recognition of spiced rum manufacturers confirmed The Kraken Gold Spiced Rum as a transparent class favourite. Proximo Spirits commissioned a third-party double-blind style take a look at research towards class competitor, Captain Morgan®. The research revealed greater than 70% of customers want The Kraken Gold Spiced Rum over Captain Morgan Unique Spiced Rum. Moreover, members additionally overwhelmingly indicated The Kraken Gold Spiced Rum each has “superior style” and is “the smoothest.”1
Aroma: Candy brown medley of caramel, oak, and banana bread. Wealthy vanilla with gentle cinnamon backtone.
Taste: Molasses and darkish spice fading into caramelized sugar. Slight end of toasted oak and vanilla
The Kraken Gold Spiced Rum is 35% ABV and offered nationwide at a $21.99 MSRP per 750ml. Additionally it is obtainable in 1L and 1.75L bottles.
“TALE OF GOLD” NEW CAMPAIGN
To deliver The Kraken Gold Spiced Rum from sip to display screen, the model is launching a brand new visible marketing campaign, “Story of Gold.” The commercial, directed by Wealthy Lee who’s identified for his work on the primary three The Pirates of the Caribbean movies, attracts customers into the darkish world of the Kraken. Moody, foreboding visuals disclose the action-packed narrative of unworthy pirates who attempt to steal the dear treasure of gold from its lair and are thwarted by the Kraken.
THE KRAKEN GOLDEN HOUR SWEEPSTAKES
Earlier than it dives again into the darkness, The Kraken is celebrating its newly launched Gold Spiced Rum by giving customers a possibility to win a Golden Hour expertise within the Dominican Republic. To enter The Kraken Golden Hour Sweepstakes for an opportunity to win a visit to the house of The Kraken Rum, scan the QR code or go to KrakenGoldenHour.com for extra data.
No buy essential to enter or win. Buying a product is not going to enhance your probabilities of successful. Should be documented resident of the U.S. or D.C., age 21 or older as of date of entry. Registration begins at 12:00am ET on February 1, 2023 and ends at 11:59pm ET on June 30, 2023. To enter, and for full official guidelines together with eligibility, prize description and approximate retail worth, scan the QR code utilizing your cellular system’s digital camera or straight go to www.krakengoldenhour.com. Winner chosen in random drawing. Odds of successful are based mostly on the entire variety of eligible entries acquired. No alcoholic beverage is a part of any prize award. Void wherever prohibited or restricted by regulation. SPONSOR: Proximo Spirits, Inc., 3 Second Avenue, Suite 1101, Jersey Metropolis, NJ 07302.
To be taught extra about The Kraken Gold Spiced Rum and the remainder of the Kraken’s preserve, go to KrakenRum.com and comply with The Kraken Rum on Instagram, Twitter, and Fb.
1 Style-tests have been performed in April 2022 by TasteMakers Analysis Group in a blind research.
About The Kraken® Rum
AS IT IS TOLD, The Kraken Rum is an imported rum from the Caribbean blended with secret spices. Named for the ocean beast of delusion and legend, The Kraken Rum is daring, wealthy, and clean. The Kraken Rum portfolio consists of The Kraken Black Spiced Rum, constituted of distinctive Caribbean black spiced rum with a lingering spicy end, The Kraken Gold Spiced Rum with a toasted oak and vanilla end that’s clean and tasteful, and ready-to-drink The Kraken Rum canned cocktails in flavors: Rum Punch, Cola and Ginger Beer. AS THEY SAY, “To not respect the facility of the Kraken is to not respect the ocean.” So, drink with respect.
The Kraken® Gold Spiced Rum. Rum with Pure Flavors and Caramel Shade. 35% Alc./Vol. (70 proof). ©2023 Kraken Rum Co., Jersey Metropolis, NJ, Just like the deepest sea, The Kraken® ought to be handled with nice respect and duty.
Captain Morgan® is a registered trademark of Diageo North America, Inc. and referred to for product identification. Pirates of the Caribbean® is a registered trademark of Disney Enterprises.