UP10TION have all the time been an unclassifiable group for me. I are likely to both love their title tracks in a top-ten-of-the-year type of approach or really feel completely nothing. This uncertainty has led me to maintain them at a distance regardless of musical triumphs like Tonight, Going Loopy and Spin Off. This on-again-off-again relationship appears to be caught within the “off” section this yr, as neither Loopy About You nor new single What If Love has made a lot of an impression.
Truthfully, I can’t even keep in mind what Loopy About You seems like, so What If Love undoubtedly has the sting proper now. However quite than ship one among their insta-classics, UP10TION have reverted to a cavalcade of boy group tropes. They string them collectively in a sophisticated approach, particularly as we attain the groovy refrain. However, an excessive amount of of the music performs like reheated leftovers. Its verses are fitful and forgettable and its pre-chorus is totally predictable.
So, we’re left with that refrain. It’s simply What If Love’s strongest asset, although its repetitive nature threatens to develop stale after even one pay attention. Add some whistling excessive (you know the way I really feel about whistling!) and we’ve obtained an amiable hook that’ll get your head nodding. However, I’m extra within the gurgling synths that underline the verses. Sometimes, What If Love seeks to rework into one thing a bit weirder, and I want the producers had run with these instincts. Its bridge presents a wierd, sing-song melody at odds with every thing round it, however earlier than we all know it we’re again to the sleek stylings of that ultra-polished refrain.