Earlier this 12 months, TikTok launched their very own music distribution & advertising service referred to as SoundOn. So what do we all know to date in regards to the service and do you have to use it? We’ll break it down on this article.
SoundOn’s Distribution Talents:
Straight add your music to TikTok and Resso (TikTok Owned Streaming Service)
Distribute your music to Spotify, Apple Music, and all different DSP’s by way of SoundOn’s partnership with Tunecore.
SoundOn’s Royalty Charges:
You keep 100% royalties from TikTok and Resso
For Spotify, Apple Music, and all different DSP’s you keep 100% royalties for the primary 12 months, and 90% after that.
SoundOn’s Pricing:
There isn’t any distribution payment to make use of SoundOn. The associated fee is actually the ten% in royalties you’re giving up after 12 months one to your music on Spotify, Apple Music, and the opposite non-TikTok owned DSPs.
SoundOn’s TikTok Advertising Options:
Entry to TikTok’s music tab in your TikTok profile:
Getting access to the music tab is promised by SoundOn and undoubtedly has some worth. Most significantly, it’ll add a hyperlink to your TikTok account in your TikTok sound.
Promotional help by means of TikTok’s creator advertising
“Whenever you launch by means of our platform, our staff will activate various creators to make movies along with your monitor.”
Does this actually occur for everybody? It sounds prefer it’s much like submitting your music to Spotify editorial playlists. You are doubtless simply having access to submit you track to creators, with no promise movies being made.
TikTok Profile Verification
Utilizing SoundOn will get you that blue checkmark so long as your account meets TikTok’s group pointers.
Assist from SoundOn Artist Workforce
“Professional recommendation” and “Viewers perception and improvement”
Consideration for SoundOn+ Program
“You’ll have the prospect to be chosen for SoundOn+ our unique A&R service. Our staff will dedicate their effort to serving to you elevate your profession to the subsequent stage.”
Editorial Placements
“As soon as your music is being submitted by means of SoundOn, you’ll be thought of for editorial placement alternatives on TikTok and Resso.”
Creator Advertising Instruments
“SoundOn additionally affords self-serve and in-site creator advertising instruments.”
supply: SoundOn FAQs
So what is the verdict for SoundOn?
Half 1 – SoundOn as a Distributor
From a purely distribution standpoint, SoundOn will not be particular, other than the power to straight add to TikTok and Resso.
Since you possibly can already get your music on TikTok and Resso by way of different distributors (Tunecore, DistroKid, and so on), this is not that particular both.
As a distributor to the most important DSPs (Spotify, Apple, And many others), SoundOn is mainly Tunecore (their distribution companion), with totally different price and royalty mannequin.
Usually with Tunecore, you pay a flat payment for every launch and retain 100% royalties indefinitely.
As a substitute with SoundOn, you pay nothing upfront to distribute to the DSPs, nonetheless after your first 12 months with SoundOn, your royalty fee for the DSPs shifts to 90%.
Half 2 – SoundOn as a TikTok Advertising Platform.
That is the place SoundOn’s gross sales pitch to artists shines. In principle, they’ll provide artists a ton within the realm of serving to you promote your music by means of TikTok:
- Artist Tab, Profile Verification
- Editorial Placements, SoundOn+ Program and all others talked about above within the “TikTok Promotional Instruments”
The true query is do they actually ship on these alternatives or are they principally blowing smoke? And is giving up 10% of royalties after 12 months one price it?
From our perspective, it’s too early to inform.
Our Suggestion: Take a look at earlier than diving in
If the SoundOn gross sales pitch sounds attention-grabbing to you, testing it out is fairly low threat. For instance, decide one upcoming track to launch by means of them, to realize full entry to the platform, the TikTok artist tab and different instruments.
This might be one of the best ways to actually see what they’ll provide and if the advertising alternatives they point out are literally delivered on.
After all, you may also attempt to monitor down artists who’ve already used it for his or her suggestions as nicely.
Moreover, checkout SoundOn’s FAQ Web page – the place you will get detailed information and full your analysis earlier than signing up.
Seeking to Promote your individual Music?
Use our Spotify Playlist Promotion or TikTok Music Promotion service.
